More patients who stay. Same ad budget.
Turn more inquiries into patients, and keep them in your care long enough to see results. Start with a free marketing audit.
- Founder-led in Dallas–Fort Worth
- You own your accounts and data
- No patient data needed
You built a good clinic. So why did growth stall?
You've been open a few years. Patients like you. Your reviews are solid. But the numbers have been flat for a while, and spending more on ads hasn't changed that.
When I talk to clinic owners, the same things come up:
- The ads are running, but each new patient costs more than it used to.
- Leads come in, and the callback happens hours later, or not at all.
- Consults happen, but too many people "need to think about it."
- Patients start strong, then drop off around month two or three.
- Your agency sends reports full of clicks and impressions, but nobody can tell you what a patient actually costs.
Most agencies answer all of this with "more leads." But if patients are slipping out between the click and month three, more leads just means paying for a bigger leak.
The clinics people in town recommend aren't always the ones with the biggest ad budget. They're the ones where patients start, and stay. That's what we help you build.
How the free marketing audit works
- Request your free marketing audit. Fill out the short form below. It takes about 2 minutes.
- Quick intro call (20 minutes). We confirm it's a fit and set up view-only access to your ad accounts and analytics. You can remove that access whenever you want.
- We dig in. We go through your Google and Meta ads, landing page, booking flow, how fast leads get a response, follow-up, and where patients drop off. We only use totals and counts, never patient records.
- You get your report within 5 business days of access, plus a walkthrough call where we go over what we found and what to fix first.
- You decide. Keep the fix list and have your team handle it. Or have us fix it with you over 30 days. Either way, the report is yours.
What's in your free marketing audit
- Google & Meta ads reviewSettings, targeting, keywords, wasted spend, and ad formats.
- Patient funnel reviewYour landing page and booking flow, step by step, and where people drop off.
- Speed-to-lead testWe call and submit your forms like a new patient would, then time and score the response.
- Follow-up and retention checkHow leads, consults, and active patients get followed up, and where patients drop off by month 2, 3, and 6 (from totals you share, no patient records).
- Ad compliance checkLines in your ads and pages that could get flagged by the platforms. (A marketing review, not legal advice.)
- A ranked fix listWhat to fix first, what it should change, and what it takes. Yours to keep.
- A negative-keyword starter listYou can paste it straight into Google Ads.
- A walkthrough callRecorded, so your team can rewatch it.
After the audit, if you want help:
The 30-Day Fix
We fix what the audit found, over 30 days, alongside your team. It's scoped from your audit, so you only pay for what you need. It can include scripts, follow-up sequences, a simple weekly numbers dashboard, and front-desk training. The deliverables we make for you are yours to keep.
Done-for-you campaigns (add-on)
If your Google or Meta campaigns need a rebuild instead of a tune-up, we build them for you.
What we measure with you: how long patients stay, and how many months it takes a new patient to pay back what it cost to get them. The goal we work toward: patients who stay 6–9+ months, and a new patient who pays for themselves within 2–3 months, on the same ad spend. We don't promise numbers. We show you the real ones every week.
Is this a fit?
This is for you if:
- You own or run a private, cash-pay clinic that's been open 3+ years.
- Revenue has been flat for a while, even though you're still advertising.
- You're already spending on ads (or ready to) and want to know what's actually working.
- You care about how patients are treated after they say yes, not only about getting more of them.
- You want straight answers and your own data, not another black-box report.
This probably isn't for you if:
- You opened in the last year and are still building your service menu.
- You want a promise of a set number of new patients.
- You're looking for the cheapest leads possible, whatever happens after.
- You don't want anyone looking at what happens after the lead comes in.
Our current focus is weight-loss and GLP-1 clinics across Dallas–Fort Worth, and we work with other private clinics too.
Who you'll be working with
Hi, I'm Zach Owings, founder of Beritus. I'm based in Dallas–Fort Worth, and I talk with clinic owners every week about what's working and what isn't.
Before Beritus focused on private clinics, I built patient-experience software for hospitals. The biggest lesson carried over: what happens after a patient's first visit decides most of the revenue. That's why we look at the whole path, from the first ad to month three, not only the ads.
When you work with Beritus, you work with me. No hand-offs to a junior account manager. You keep your ad accounts, your data, and the deliverables we make for you.
Questions clinic owners ask
Is the marketing audit really free? What's the catch?
It's free. We do it because it's the honest way to show you what we'd fix. Some clinics take the fix list and handle it themselves. Others ask us to help. Both are fine.
What access do you need?
View-only (or standard) access to Google Ads, Meta Ads Manager, and Google Analytics if you have it, plus a few totals you can pull yourself: leads, consults booked and attended, patients started, and patients still active at months 2, 3, and 6. You can remove our access at any time.
Do you need any patient information?
No. We never need patient names, charts, or health information. Totals and counts are all we use.
How long does it take?
Your audit report is delivered within 5 business days after we have access.
I already have an agency. Do I have to switch?
No. The audit is useful either way. Plenty of owners use it as a second opinion and share the findings with their current agency.
What happens if I want help after the audit?
We'll walk through your options on the readout call. The 30-Day Fix is scoped from what your free marketing audit finds, so you only pay for what you need. Campaign builds are a separate add-on.
Do you guarantee results?
No, and be careful with anyone who does. Results depend on your pricing, your team, and your market. What we do promise is a clear plan, real numbers every week, and deliverables you keep.
Do you only work with weight-loss clinics?
No. We work with private clinics. Right now much of our work is with weight-loss and GLP-1 clinics in DFW.
Who owns the ad accounts, data, and deliverables?
You own your accounts, your data, and the deliverables we make for you. You keep all of it.
Find out where your patients are slipping away.
A free marketing audit of your Google and Meta ads and your patient funnel. Report delivered within 5 business days of access. No patient data needed.
- Takes about 2 minutes
- You own your accounts and data
- Founder-led in Dallas–Fort Worth
We only ask about your business. Please don't include patient names or any health information. Beritus uses your details only to deliver your free marketing audit and follow up about it, and we never sell them. Questions or deletion requests: zach@beritus.health. Privacy Policy